Information We Collect

When you reach out to us for corporate floral arrangements or gift services, we collect details you choose to share. This includes your name, company name, email address, phone number, delivery addresses, and any specific requirements for your floral needs. We also collect payment information when you place orders, though this is handled securely through our payment partners.

For our corporate clients, we may gather additional business details such as registration information, preferred delivery times, and budget considerations to tailor our service to your needs.

Our site automatically collects certain technical data when you visit. This includes your IP address, browser type, device details, and how you navigate our site. We use this information to enhance site performance and understand how clients locate our services.

How We Use Your Information

We primarily use your information to fulfill orders and deliver excellent customer service. This includes processing orders, arranging deliveries, sending confirmations, and following up to ensure satisfaction.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating about order status and delivery schedules
• Providing customer support and addressing inquiries
• Improving our services based on your feedback and preferences
• Sending relevant updates about our services (with your consent)
• Maintaining records for business and legal compliance purposes

We also use aggregated, non-personal data to understand market trends and improve our operations. For example, we might analyze which types of arrangements are popular across seasons to better plan our inventory.

With your explicit consent, we may send information about seasonal offerings, special promotions, or new services that could interest your business. You can opt out at any time by clicking the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data stays within our business ecosystem and is shared only when necessary to provide our services or comply with legal obligations.

We work with trusted service providers who assist us in delivering our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and use it only for the specific services they provide to us.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal duties applicable to our operations in London and across United Kingdom.

Data Security and Protection

We take data security seriously and implement multiple layers of protection. Our systems use encryption for transmitting sensitive data, secure servers for storage, and regular security updates to guard against threats.

Physical security measures protect our office systems, and access to personal information is limited to employees who need it for their work. Our team receives ongoing training on privacy practices and data handling procedures.

Payment information is processed through secure, encrypted systems that meet industry standards. We do not store full credit card numbers on our systems—this information is handled by certified payment processors who specialize in secure financial transactions.

While we implement strong security measures, no system is immune to risk. We continuously monitor and update our security practices to address evolving threats and maintain high protection standards.

Your Rights and Choices

You have several rights regarding your personal information. You can request to view the information we hold, ask us to correct inaccurate data, or request deletion where legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We keep your information only as long as necessary for business and legal purposes. Order records are typically retained for accounting and warranty purposes, while marketing preferences are kept until you request removal.

When we no longer need your information, we securely delete or anonymize it. Some data may be retained longer if required by United Kingdom business laws or for legitimate business interests like preventing fraud.

Cookies and Website Technology

Our website uses cookies to improve your browsing experience and to help us understand how visitors use our site. Cookies are small files stored on your device that remember preferences and enable certain site features.

Essential cookies are necessary for the site to function properly — they enable basic features like page navigation and access to secure areas. These cookies do not collect personally identifiable information and are automatically enabled when you use our site.

We use analytics cookies to understand how visitors interact with our site. This helps us identify popular content, optimize page performance, and improve user experience. This information is collected in aggregate form and does not identify individual users.

You can control cookie settings through your browser preferences. However, disabling certain cookies might affect some site features and your overall browsing experience.

Business Transfers and Changes

If Novel Route Frame undergoes significant business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We will notify you of such changes and ensure your data remains protected under privacy standards aligned with this policy.

In the unlikely event that we cease operations, we would ensure your personal information is either securely transferred to a successor business (with appropriate privacy protections) or securely deleted in accordance with data protection best practices.

Updates to This Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices, services, or legal requirements. When we make significant changes, we will notify you via email or by posting a notice on our site before they take effect.

Minor updates for clarity or administrative changes may be made without prior notice. We encourage you to review this policy periodically to stay informed about how we protect your privacy.

Children's Privacy

Our services are designed for businesses and adult consumers. We do not knowingly collect personal information from children under 18 years old. If we become aware that we have inadvertently collected information from someone under 18, we will promptly delete that information from our systems.

Parents or guardians who believe we may have collected information from their child can contact us using the details below, and we will address the situation immediately.

International Data Considerations

Our primary operations are based in United Kingdom, and we store and process data within United Kingdom jurisdiction. However, some of our service providers may process data internationally. When this occurs, we ensure appropriate safeguards are in place to protect your information according to applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and customer data handling. Our practices align with evolving privacy standards in United Kingdom's digital economy.